Are you kidding me? Sure, I like the colour pink and I unashamedly work for a site which uses baby pink as the main colour, but we don’t try and pretend a woman’s life will be complete if she lives in a life size Barbie dream house. And take a look at this site. It’s not the first of its kind and it won’t be the last but I’m currently outraged as I was directed to it through the reputed techie website Tech Digest!
Yes, I realize Google ads pick up keywords and don’t really decide what’s appropriate but the fact that EVERYTHING on this site is pink, and a lot of it merely household devices just continues upsetting me.
It’s one thing if they were selling microwaves and kettles but when so called princesses can now buy matching rubbish bins and dish drainers it seems rather offensive. And just who is their target audience?
Considering the average purchase price is around £10 and you need either a VISA card or a PayPal account you’re looking at a 16+ female. Add to that the fact that most of the listings regard household items (washing up bowls/Playboy Pink coasters) we’re now looking at someone 18+, so either a pink obsessed uni student or a Playboy wannabe renting her first room.
I’m not blaming the site, I’m blaming the culture we live in that creates people who find this kind of tat attractive. We live in a society where women are encouraged to aspire to a teen ideal of Hannah Monatana meets Jesse James and be equally little girly and adult seductress in one.
Whilst Pink Princess clearly caters to a niche, I find it sad that such a niche exits, and whilst I may guiltily admit to liking a couple of items it sells, the site as a whole repels me. There is no real solution to this problem, but if manufacturers stop making pink washing up bowls, that might be a step in the right direction. And I haven’t even started on the sexist issue at work here…