About Me

zara-about-me I’m primarily a technology and beauty journalist. I specialize in writing for the web and have an in depth knowledge of creating SEO friendly copy, optimizing images and planning social media campaigns. I frequently consult for a variety of top brands, sharing my expertise and info on the best way they can reach out to consumers and journalists, and how to conduct a successful campaign I have been a judge for a number of high profile events, including the UK Beauty Awards 2010, and the GSMA MWC mobile gaming awards in Barcelona.

I write about technology trends and review gadgets, sharing my knowledge on cameras, eBooks,  mobiles,  and whatever else is new and exciting in the techsphere. I’m currently infatuated with the HTC Hero, and think the Android OS is going to make some serious waves in the mobile market. I’ve moved from editing girl gadget site Shiny Shiny to working  as Staff Writer for Stuff Magazine, and am currently enjoying the  world of the freelancer (long lie ins and late nights).

On what seems like the opposite side of the spectrum (but with more in common than you’d think) I write beauty articles for various websites. I currently edit top UK beauty blog Kiss and Makeup, and The Beauty Quest and have contributed to a variety of publications including SHE Magazine, Stylist, and Catwalk Queen. I focus on  the latest in beauty and health news, from celeb looks to  catwalk trends and product reviews. I  concentrate on new releases and scientific breakthroughs in this world, which  includes  diet and fitness, electronic beauty tools and cosmetic surgery.

I also write entertainment and lifestyle reviews for Le Cool , and theatre and arts reviews for the Epoch Times UK.

I love the colour purple (even though I never wear it) frozen yogurt and beating people at Tekken. I spend my free time doing what I’m paid to do, which basically means I’m in the perfect career.

You can see samples of my work on the Portfolio page, and if you’d like to contact me regarding quotes, consulting, or freelance work please click here.

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