Say what you will about Barbie, but that girl knows how to market herself. Sure, I could bash the notion of a pink themed house filled with physically disproportionate plastic dolls wearing skimpy size -Zero clothing, but you guys are smart, and I’ll leave you to draw your own conclusions. Instead, I’m looking at the giant pink behemoth that is the Dream House (a European version in Berlin and another one in Florida) and getting a big case of pink-eye. Modelled on Barbie’s Malibu Dream House (would have been interested to see the architects blueprints) the Berlin DreamHouse opened May 16th, 2013 and features 2,500 metres squared of pink frothy stuff you can touch, taste and obviously. buy. Well, Mattel isn’t a charity right? The Florida DreamHouse (opened May 8th, 2013) is pretty similar to its European cousin. Both offer ‘life size’ rooms (well, it’s a house) decorated with  everything a Toys-R-Us child is familiar with, on an adult scale.

What I think is pretty cool about this is the RFID pink wristband all visitors receive on check in. The DreamHouse offers interactive experiences at the ‘Dream Stations’, allowing a semi-custom adventure. By this I mean that you input details such as name, gender  and language and then the bracelet will interact with you AND the LED touch screens around the house.

Other Barbie-licious options include the Barbie Entertainment Zone which offers mirrors, makeup and a catwalk. All the better to add objectification and insecurity to your psyche right? You also need to pay extra to do certain catwalk activities, adding an extra frisson of  ’My Mum’s richer than your Mum’, into this already questionable mix.

There’s also a store (called The Boutique) so you can y’know, and they have a themed cafe for sticky pink cupcakes with Barbie’s motif.

Don’t let my pessimism deter you from a visit, as there’s actually a bunch of cool stuff to see as well. You enter through a hot pink elevator which lifts you from section to section, and reminds me of the plastic miniature version I had growing up. There’s also over 350 limited edition dolls to feast your eyes on, many memorabilia pieces dating back decades.

They’ve also integrated technology into the house in a really charming way. A selection of style booths lets you virtually try on makeup colors,  the kitchen area lets you bake a virtual cake and the walk in closet lets you mimic styles in the interactive mirror.

The DreamHouse opens from 10 a.m. to 10 p.m. every day, and the Berlin house shuts shop on 25 August. Price-wise, around 15 Euros for adult, and 12 Euros for kids, and the same corresponding amount in Florida.

This is a floorplan of the actual house. Repeat, this is not a mockup!

Images via Barbie Dreamhouse

A video game to help kids beat cancer –  what’s not to like?

Re-Mission 2 is a video-game for cancer patients and their families. It’s an interactive way to kick cancer nasties, score some points and basically demonstrate that joysticks do have a therapeutic benefit. It consists of six games, all which let you tackle different types of cancer, using familiar gaming tools such as bombs, guns and um, healthy blood cells. Available for MAC, PC and iPad, they’re free to play online, download and share.

A lot of data backs up the theory behind the games, a key emphasis being  the idea that positive motivation helps kids stick to a treatment regimen, as positivity lights up different parts of their brain (hey, they did brain imaging to prove this). There is even an argument that game players had higher levels of chemotherapy in the blood stream, suggesting a physiological as well as mental improvement.

The sincerity behind the premise of the game can’t be questioned. Re-Mission 2 is unreservedly pro-recovery, pro information and pro-control. I like the idea for many reasons. It’s great to make cancer patients- especially children- deal with their disease in a light hearted way, and the overpowering message here is that it just takes perseverance, time and aiming practice to beat it.

Problem is, not all cancers ARE curable and I’m a little concerned that this gives false hope to some who are living with a terminal cancer. It also – and I say this as a former cancer patient- feels slightly simplistic in some ways, as it’s cool to get to level 2 by killing the evil cells, but the reality was far more painful and needle heavy.  I totally get they want to encourage people, but it’s hard to play an animated game and feel it doesn’t trivialize the pain in some way. Yes, I realize it’s easy to say this without offering an alternative, but sometimes in the back slapping and ‘it’s so good they made this’ moment we forget that it’s not always the perfect fit.

Enough of the soul searching, here’s more details on the game.

Re-Mission 2 lets you play six different games, all slick looking versions of familiar platform games, simplistic Angry Birds-esque behavior in Drop the Nanobot, and a Tetris like style affair in Nanobot’s revenge.

The goal is to take on the nasties on each level, villains which get teeth and fangs as your progress through the stages, and who can shield themselves from the bombs (a.k.a drugs) you’re throwing on their heads. The games have smartly demarcated goals such as:

“Your mission: blast all kinds of cancer as a powerful microscopic nanobot.
Select from your arsenal of powerful chemo, radiation, and targeted cancer drug
attacks to crush the malignant forces of the Nuclear Tyrant. Can you stop all the
cancer cells before they escape into the blood stream?”

I also liked that though the games are extremely kid friendly, they haven’t been simplified down to an inane level, as though you can’t “die” if over run by cancer cells, you do have to try the level again, so they’re not just giving an easy win.

Re-Mission 2 is part of HopeLab, a nonprofit venture that’s highly commendable. It deals with using technology to improve health and well being.

Games can be played free online at Re-Mission 2 

[via MedGadget]

Parsons New School has a reputation for honing creative talent. Past alumni include past alum are Ai Weiwei, Jeff Banks and Donna Karan, to give you a taster. Jason Kim is one such product, but the beautiful simplicity of his Plus Minus lamp project can be attributed as much to his own vision, as to his MFA in Design and Technology.

Kim showcased his Plus Minus Lamp Design Kit at the Parsons Festival 2013 in New York. A slim man, Kim has a languid grace about him, and his enthusiasm about Plus Minus was infectious.

“I learned about the basics of circuity in design,” Kim said. ” I wanted to help people understand it for themselves through something they could actively touch.”

A lot of  thought has been put into the exact crafting of Plus Minus lights.  At first glance, Plus Minus appears to be rather pretty light decorations for walls, with a cool DIY assembling aspect. It seemed a nice way of adding a personal stamp to your surroundings. A further look reveals that it offers a more complex experience.

The Plus Minus lamp design kit is designed as part educational tool, part home decor. This might sound odd, but the act of assembling the light actively establishes basic circuitry principles into the mind. The strips framing the light, and creating the fun house and x shapes are conductive electrical tape, and interchangeable color LED’s promote a deeper understanding of how electronics work.

Plus Minus is multifaceted, in that it can be adjusted multiple ways. The light ‘cap’ can be reversed to create a bubble against the wall, rather than protruding from it, and multiple lights can be attached together  all able to operate from one switch.

“It won’t cost more than 20 dollars,” Kim said. “It’s surprisingly cheap to make, it’s mostly the AC charger that drives the cost up.”

Kim is currently hoping to find a distributor, and I would love to see this kit make its way into the stores.

Jason Kim’s website here.  

(NOTE: Kim also goes by Jun-Sik Kim, as well as Jason Kim).

Hair Wars, the show where mainstream taste comes to die, and hair artistes let their freak flag fly. Hair Wars is an extremely  unique event that celebrates hair creations. It’s held annually in Detroit, and attracts the elite of the world’s extreme hair stylists. It’s not a competition, it’s a platform for hairdressers to show their flair and funside. Each year has a different theme, and they have ranged from Car Show to Breast Cancer Awareness.

The Hair Wars show has deep roots in Detroit history, founded in 1985 as a gimmick to entertained the nightclub crowds. DJ David Humphries (colloquially called  Hump the Grinder) wanted a playful element to his night spinning dics, and the hairstylists of the town loved the chance to parade their skillset to an enthusiastic crowd. Beauty school started adopting this idea to encourage students and Hair Entertainment moved into an industry of its own.

Big names in this world are classified as ‘hair entertainers’ and the designs they have serve a secondary artstsic purpose  Over the years, the small Detroit show has expanded, and it now offers hair technique classes and sponsorships deals. 

Want to play Hair-Ball? (sorry, puntastic)

Hair guitar, Haircopter, Hair-rabbit, Hair-o-planes (from L-R clockwise above)

Year by year, designs get more eccentric and unique, and I love looking at images of huge hair creations, sculpted hair-cycles and dinner tables laden with plates and red cups perched upon models’ heads.

Holy Hair Bible. Yes, really.

 Hairy biker

Pink style created by Tori J, influenced by Breast Cancer Awareness

The 2013 theme is Back to the Future and I can’t wait to see what they come up.

For more information check out the HairWars website

All Images via the Hair Wars Facebook page.

 [via OSMag]

Think DrawSomething meets Facebook meets weird blind date and you’ll have a vague idea of what Selfless Portratits are. I say vague, as it’s hard to define- the app is still in its infancy so what you see now might evolve into something completely different. The basic premise is that  you login via Facebook and agree to draw a picture of someone else.

They could be anywhere in the world, and you get a glimpse of their Facebook Profile photo and need to create an artistic replica within 48 hours. In return, someone, somewhere will do the same for you- but likely not the person you’re sketching. It’s a pass it forward system – if you fail to upload your Dali-esque stylings, then your subject gets assigned another artists and you lose out on seeing someone else interpret that cheesy selfie you’re currently so proud of.

I wasn’t very keen that I had to give the app permission to post on my behalf – when I opted out of that during sign in it refused to let me play. Once I’d sulkily agreed (this is a constant problem with ALL Facebook apps, I’m not singling out Selfless Portraits)  I got to choose which of my profile photos I wanted a picture of, and then I got to see my ‘match’, a girl named Kaiya. They let me download her image , and informed me that I needed upload a drawing of her within 48 hours to receive my portrait. I am allowed to do anything though- pencils, paints, sequins, and they’ll accept a cellphone photo upload as a submission.

It’s a pretty surreal concept, and it’s interesting to browse through the galley of created works on the Selfless Portraits site. Portraits range from stunning watercolors and multimedia mashups to pencil drawings and ones that look like the artist was ten years old/ drunk. You can narrow down the gallery selection by country participants and artists are from as well.

I submitted on Saturday,  and impatiently waited around three weeks to get my image back. I was so frustrated I even submitted TWO portraits to up my chances, and contacted the help desk. Their  help desk says that it can take a couple of days to get it- if one artists flakes out, you get assigned another one, so that explains the wait, though three weeks seemed pretty excessive.

Here was my portrait.

 Hmm, not so worth waiting for. Oh well.

Selfless Portraits is crated by Jeff Greenspan and Ivan Cash (who both have impressive portfolios of equally cool and quirky projects). They describe it as ‘ a collaborative art project aiming to bridge the gap between technology and humanity by encouraging small, creative gestures between strangers across the globe.’ That’s not a bad summation – if a little wordy, and I do love the idea that by doing something nice for a stranger, you then get some karma back. OK, maybe I should have spent a little more time on my drawing, but there’s always next time – they let you submit and play as many times as you like.

Check out SelfLess Portraits here.

It seems that everyone has a Kickstarter or crowdfunding program at the moment, and though you’ve heard of the big BIG success stories, what about all the people with smaller goals and mini-dreams? Sure, not every project gets funded, but many that reach fulfillment only asked for small sums to let them kickstart their idea. These are the guys that DON’T get massive media attention, and pretty much drop off the radar when they’re done.

Outgrow.me seeks to solve this problem- and yes, I realize it’s a problem you might not have know you had which makes it even more genius (or does it create the problem? Must ponder…).

Their website dedicated to highlighting fully funded projects POST Kickstarter.

What they offer is a one stop shop to sorting through funded projects, something that is mucho difficult on Kickstarter, and  lets you see what they’re up to now. Outgrow.me also syncs in data from other crowdfunding sites, including IndieGoGo.

You can support people you love, browse active ideas and buy actual real life stuff- it’s like Etsy but with added crowdsourcing kudos.

A listed project: Ostrich Pillow- get a great power nap/ look weird – $99

It’s pretty cool to be be able to browse through  a range of interesting products and artwork, which in some small way you feel like you’ve helped create. OK, sure, you didn’t pay for their Kickstarter.. maybe, but it’s the essence of something that exists now through the general populace- of which we are all a part of. This idea of feeling ownership of stuff we’ve never seen before is a fairly new one, and it adds to the feeling of browsing  cool curated garage sale in your neighborhood  You might not know Mr and Mrs AverageCitizen, but you pass their house often and what they’re showing seems somehow more personal and intriguing. Now Outgrow.me takes that voyeur spirit into the stores of funded projects.

I really like that you can filter by ‘Orderable’ and ‘Pre Order’ and you can browse by category and by price. Outgrow.Me also offers a fully functional storefront for projects- which guarantees a buyer delivery in 24-48 hours. For projects that choose not to use Outgrow.Me’s custom storefront, the buy now button directs you to their chosen website where you can purchase the items.

Love, Love this- Everpurse charges your gadgets all day long without wires (using inductive charging). From $189.

IR Blue- a cool add on for the iPhone that turns it into a thermal imager.

I’m discovering a lot of cool items and the site is pretty fun to browse. It’s clean, responsive and well designed and thumbs up for making navigation super simple- and accepting PayPal (I heart PayPal).

It’s free for all finished projects to get a listing- and the Outgrow.Me team does their best to place all projects on their site (using  a cool web algorithm). If you find  something missing from their database, you can also manually  add it here.

Check out Outgrow.Me here.

3D Printing is this years buzzword; a brand new way of thinking about how mainstream products are created and manufactured. It was  even referenced by President Obama in his Feb 2013 State of the Union address. He said, “3D printing that has the potential to revolutionize the way we make almost everything”.

True, 3D printing is pretty unique in that it truly allows the creative process to actuaize itself  going from concept to product with a push of a button (and some technical stuff).  British shoe designer Kerrie Luft is using this technology to blend style with 3D printing.

3D printing might be really hot right now, but it’s not that new to Kerrie Luft. She first came to public attention in 2011 when her line of shoes won the British Fashion Fringe award; all featuring heels that were 3D printed. Luft is now looking at launching her own line of shoes- and with support from mentors such as Lulu Guinness and Patrick Cox (who she interned with) it looks like she’s on to a winner.

There’s far more to her work than the novelty that she’s utilizing 3D printing- her shoes are beautiful creations that intertwine art nouveau elements with fierce titanium accents. Her new collection is entitled ‘Nouveau’ and is currently on display at Selfridges, London, who bought her collection outright, for an undisclosed amount.

She creates her designs by blending modern shoe techniques with the EOS 3D laser sintering process, which lets her work with materials such as metal and plastic. She learnt many techniques whilst at the London College of Fashion where she undertook an MA in Fashion Footwear.

Kerrie came up with the concept of 3D printing heels there, and told told FashionSalade  about her inspiration.

“I first came across the technology while studying for an MA in fashion footwear at London College of Fashion. I was trying to create a specific heel shape for a project I was working on and I was introduced to The Fashion Digital department where I learned about 3D Cad and 3D Printing.

I soon became completely enthralled by the technology and how applying it to my footwear designs allowed for more freedom when designing. After extensive research, I went on to base my final project around the technology and it has since been a key focus on the development of my work.”

Every young designer dreams they will connect to the latest trend, and Kerri Luft is three steps ahead of the 3D printed game. It’s a pretty big deal for a young designer to be heavily featured in Selfridges, and Kerri was given a large space on their Shoe gallery to show her creations off.

“I am extremely excited to see my shoes displayed in the Shoe Galleries at Selfridges. The team at Selfridges have been really supportive, offering advice and direction in the building of my first range,” she said.

We can look forward to seeing more of Kerri’s work, as she is working on a range for Autumn/Winter 2014 which she will show in Paris. Look forward to getting a boot design and polished titanium…

Check out her website here

[via]

Can somebunny share the love for Rabbit Fashion Week?

In recent years I’ve noticed a trend towards pet owners taking various animals and dressing them up in costumes. I just discovered the Japanese Rabbit Festival, an annual event where bunnies are dressed up in all types of couture and make their adorable flip floppy way down a rabbit runway, as part of a two day rabbit fiesta.

As far as I can ascertain (Google translate Japanese is a little hairy) each  Rabbit Festival follows a particular theme, and the bunnies are adorned to match. The festival is about more than just the rabbit fashion show, as there are hug a bunny workshops, video diaries of bunny activity and rabbit accessories to buy. People who visit can come WITH their own rabbit, and it sounds like a strange but sweet meetup.

I’m not 100% sure but I also think there’s a bunny cosplay event going on as well; – though whether that’s for the owners of the pet or the animals I’m uncertain.

The 2012 theme roughly means ‘Thanks To You’, and the theme from 2011 was ‘Ties’ – to show how people connect together.

Maybe that’s where animals dressed as different nations come in? Either way the bunnies look happy, adorable and I’ve never seen rabbit costumes before.

I originally stumbled across the Rabbit Festa on the ZuZuTop blog, and was initially sceptical if this was an actual event; – perhaps it was a weird one off, as the internet didn’t seem to be giving me any feedback on whether this was still running.

Happily I managed to confirm with the Yokohama Visitors Guide that the RABBIT FESTIVAL  is indeed still happening annually, and the next one will be in November 2013. It’s held in the city of Yokohama, the second biggest city in Japan after Tokyo, and is home to plum blossoms and sea fishing events. Plus, rabbits!

Here’s how you can learn more about the Rabbit Festival for yourself.

Just in case you were super curious, here’s what the Famous Ducks look like…

NOTE: Please credit me if you write about this- unless you spoke to their tourism board as well!

Image credits [YOSHIKAZU TSUNO / AFP / Getty Images]

What styles are going to be hot in 2013?  If the catwalk is giving us any clues, then there are some accessories that are going to be big this year- and many of last seasons trends are being recycled, so there’s no need to throw out those leopard print jeggings.. well, unless you want too.

Here are a few trends for 2013 I’ve handpicked from the catwalk- all styles are wearable and can be adapted with high street options, as demonstrated.

Statement Necklaces

Every year it seems the neck jewels the models wear get bigger and bigger, and this season is no exception. Multiple materials, from pearls to leather and acrylics were used to show big shiny baubles on long ostrich like necks- and they’re pretty cool for jazzing up an outfit on a day when you feel like turning some heads.

Ring a Ding Extra

Rings are all about the bling this year, but rather than be ostentatious with too many stones, you can opt for a chic twisted variety that gives shine to the hand without looking overdone. I like how Balenciaga balances thick cuffs with smaller circlets and this is a simple but effective way to update anything. Plus, I’m a total ring addict, so this is right up my street.

Earrings get Exciting

Who says earrings have to be delicate small studs anymore? Rodarte takes an edgy look at this accessory with a dragon inspired ear cuff, which is all embellishments and detailing. For something less aggressive but still very stylish I love the Daisy Rae Ear Cuff, from Bank Fashion, as it’s an easy way to wear this look, and the extra cuff part makes it pretty unique. £7 / $10 – how can you go wrong. For those with more gothic inclinations, the skull spikes would also help you get catwalk chic.

Cute under the collar

Collars come in so many varieties- chains, necklaces, Peter Pan and tailored options that they really won’t go out of style. Anything you already own can be reused and if you have to invest in a few new pieces, well the above options are pretty adorable, and each one would work in a different way.

All accessories featured in this trend story that aren’t catwalk products are available from Bank Fashion

Weightloss products come in many weird and wonderful forms, but the latest inventions to hit the market takes the cake- literally, in some cases. They have to be seen to be believed, so enjoy the surreal thoughts that went into the creation of these unusual weightloss aids.

HapiLabs Weightloss Electronic HAPIfork

We all know that eating too fast isn’t ideal- think trapped wind, bulging waistbands and yogurt on your top (OK, that last one might be just me). Ideally we’d all slow down a little and chew our food properly.. or we could just invest in the brand new electronic HAPIfork to help us do this. The HAPIfork is designed to monitor your eating habits and its LED lights will glow if it thinks you’re eating too fast.

Details on your fork to mouth intake will stream via Bluetooth to the related app (or you can upload via USB) so you can be fully shamed when going onto your dashboard and seeing how quickly that Ben and Jerry’s got demolished. The HAPIfork (which can also be a HAPIspoon with the  forthcoming adapter) measures fork mouthfuls per minute, intervals between servings and length of meal, and the plan is that you’ll eat more slowly, and that your whole life will be generally more HAPI. Sorry, that was too much of an easy pun. On the other hand, you could just work out, eat less, and save the fork money for a personal trainer. Up to you…

Price TBD from HapiLabs

The Reverse Feeding Tube : AspireAssist Aspiration Therapy System

Think of it as bulimia IN REVERSE and you’ll start to see why this is mind boggling. Created by the guy who invented the Segway- yes I don’t get the connection either- the AspireAssist Aspiration Therapy System is a feeding tube in reverse.

In REVERSE.

Basically, the idea is that you scoff that McDonald’s SuperSize and wash it down with a large milkshake then use the AspireAssist Aspiration Therapy System to extract 30% of the food you’ve just chowed down on. The process isn’t particularly fun or dignified as it involves creating a small hole- or ‘port’ in your stomach where you can attach a pump to and then pump out the food you’ve just eaten. To start the process, a small tube is inserted into your tum, and 20 minutes after you’ve eaten you thread this tube through the SkinPort valve (also known as hole in your stomach) and remove the food into the toilet bowl.

Placing the tube in the stomach is done as an outpatient procedure and  it will leave a very small mark once it’s permanently removed. Clinical trial showed that over a year patients lost on average 20kgs and the fact that it’s a non permanent option- unlike some gastric bypass procedures- is attractive. They also won’t give this to anyone- you do need a BMI of between 35-49 to qualify and it could really help some people. No question that it’s yucky though- imagine if you had to eyeball a colonic every-time you went to the bathroom- the masticated food passing out is bound to restrict you on what you eat! Dehydration and vitamin loss can be issues and some things like cauliflower and pretzels don’t ‘pass’ well. Still want to try it? Ummm.

Learn more about the AspireAssist here

The DietTube

Some products deal with how to get rid of weight you’ve gained, others on how to stop weight gain, and the DietTube tries to do both by a tiny little nasogastric tube that will make people give up their seats for you on the bus. The DietTube was created by Gianfranco Cappello, associate professor of general surgery at the University of Rome’s La Sapienza Hospital as a way to help people slim down quickly.

The 2mm thick nasogastric tube is inserted into the nostril, and a solution of amino acids, vitamins and minerals is fed to you for 10-12 days. What you consume is a custom made Ketogenic Enteral Nutrition diet, full of proteins to help you metabolize fat.

On removal of the DietTube it’s suggested you follow a lowcal diet to reap further benefits and reintroduce solids to your system. They estimate that you will lose 7-10% of your body weight during the DietTube treatment, and say you will lose fat and retain muscle mass because of their ‘unique mechanism of lipolysis’. You’re not supposed to feel hungry as they say that the protein the pump feeds you ‘produces an excess of substances in our blood, called ketones, which, in addition to inhibiting any sense of hunger, generate a sense of well being’.

One end of the tube goes into your nostril and is fed into your stomach. It is then taped behind your ear to keep it in place and a ring of silicone attaches it to the DietTube bag of fluid- your only food for the next 10 days. A peristaltic pump slowly filters it into your system and the bag/pump can be carried around in a purse- or manbag, equal opportunities here- and should only be detached when sleeping or showering.

Would you place your DietTube bag in these babies?

There are a few rules to follow, namely that no food at all is to be consumed other than what the DietTube pumps into your nose, though you can have 2 litres of water a day, as well as tea and coffee (but no sugar or sweetener). Side effects can be sever constipation (you’re not having any fibre), dizziness, dry mouth and excessive perspiration.

In terms of pricing, In February 2012 I was quoted 1200 Euros for treatment, with a 500 Euro deposit for the pump. Extra costs are blood tests and an ECG to check you are a suitable fit, and can be done by the clinic or your own provider. Prada Bag to carry pump is sadly not included.

Read more about DietTube here

[image via Fox]

The Chugay Tongue Patch – Tongue Implant to limit food intake

The Tongue Patch is NOT a new way to lose weight, as it has been in existence since 2009. However, as it’s such an odd option, I though I’d include it as background reference to the many ways people try and cut corners when dieting. As far as I can tell, this procedure is still available, so it clearly has a market. Dr. Nikolas Chugay, a plastic surgeon from California created the Tongue Patch as a novel way to shed pounds.

Novel, as it makes eating fairly excruciating and makes it likely you’ll lose weight as you won’t want to eat food. The Tongue Patch is surgically fitted onto the tongue with approximately four stitches. The patch is made of a prolene mesh and is around the size of a postage stamp. It makes chewing food very difficult/painful, so a liquid diet is recommended and this is provided by Chugay’s office as part of the package. Ome the desired weight as been lost/ the patient can’t hack it anymore, the patch is removed and they are free to go on with their lives.

Side effects may be tongue swelling, and jeering by friends and family. Pricewise, it is waaay cheaper than a gastric bad operation at around $2000 (price may have changed since 2009 though). I could see how this might benefit some, but this seems the equivalent of wiring your mouth shut to lose weight- just not a good idea for sustainable long term weightloss.

Find out more about the Tongue Patch here

So here you have it- some weird and wonderful ways to lose weight in 2013. Maybe that crowded gym isn’t looking quite so bad anymore…