Toys R’Us have a ‘Pink’ category: But where’s blue for boys?

I’ve long since stop being surprised at the vast array of paraphernalia on offer for the pink obsessed woman/girl/ confused boy, but when a store such as Toys’R'Us actually starts to categorize their gadgets by colour, well that’s whole new level of incredulity- even for me.
After all, it’s not like they have made a category for ‘pink’ Barbie dolls, or associated toys, but instead they have a whole pinks section for games that don’t need to be pink. Why does Twister or Jenga need a blushing makeover? It’s simply not right. And then you notice they have a pink ouija board in that category as well- so not only are they preying on those that buy into the whole ‘pink’ trend, but they’re also subjecting them to supernatural mumbo jumbo.
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