The Top Ten Strange Beauty Trends of 2010

Posted by admin on Dec 12, 2010 in beauty, lists


We’re used to the beauty world being a tad out there (hey, we embraced Lady GaGa with open arms), but we tend to err on the side of accessibility when it comes to our products. We may like our mascaras innovative, but we want to actually be able to USE them, so having a wand that was 2cm high would be pretty useless. Well, that’s what you’d think anyway- but 2010 has proved the exception to this beauty rule. Welcome to a world where products are so pretty you can’t use them, and where hairdressing goes virtual. Here’s my guide to the top ten strangest beauty trends of 2010.

Lipsticks you can’t actually use

Makeup has always been considered an art form, with many people collecting new releases with the fervour they once assigned to the sticker books of their youth. Even though you may treasure those limited edition palettes, they still get some use- and then along came the new Paul and Joe lipsticks, Available in three shades (and a not to be sniffed at £16 from ASOS) they are so pretty and artistic that they stop being functional. Do you have it in your heart to destroy that cute kitty head? I don’t.. so that’s my money wasted then.  Makeup is beautiful but it should also be functional, so let’s see a return to that- please?

models-own-gold-rushNail Varnishes you can’t afford

There’s a certain luxury element to a lot of beauty purchases, with many brands deliberately setting a high price point so seem more aspirational. You have expensive though- and then you get ridiculous. Models Own, a brand known for their wallet friendly nail range joined d=forces with Frost of London ( a posh Bond Street store) to create a Gold Leaf polish that costs £83,000. Yes, all those zeroes were correct. The varnish is made to order, so they don’t have loads of bottles sitting around, and they’ve released it as a bit of a PR stunt- pushing you towards the £5 ready to wear version of this expensive bottle. Still, you have to wonder, is this going to be a trend we see more of? I really hope not. Read more…

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