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X Rated Social Media: Why porn stars are hiring Social Media Strategists

Posted by admin on Jun 24, 2011 in opinion, technology

Social media is a fantastic marketing tool, so it’s no surprise that celebrities have jumped on this bandwagon. It’s interesting to think about the effect this online sphere has on the more X-rated industries however, and just how the adult industry is managing to harness this tool, bearing in mind the constraints (Facebook doesn’t allow X rated photos) and the maintenance using these tools properly requires.

Lauren McEwen is a cofounder of 7Veils, a USA based agency which specializes in creating social media strategies for the porn world, and she’s very vocal on why it’s something all adult stars should get into. She’s surprisingly down to earth, with a great business mind,  and her acumen is another step in the long process of making people realize that licensed consensual porn doesn’t need to be seen as second class or seedy.

The adult industry has played a major part in technological changes over the last decade, with the decision to use the Blu-ray format essentially ending the Blu-ray vs. HD-DVD wars- and making Sony executives very happy. Their interest in 3D has also helped televisions develop, and whilst we can’t completely say that porn has helped 3D establish itself in the mainstream, it certainly has been very receptive of the new tools.

It’s the arena of social media that I’m focusing on here, and I asked Lauren why she thought it was important for adult stars to have a digital presence.

She replied, ‘If you are asking why social media is important for adult stars you are really asking why is social media important for any business or brand. Porn stars are a business, a brand and a personality. It is important for them to get to know their fan as much as any other public figure.  Whether they are improving their reputation, growing their network, promoting their content or simply connecting with fans, social media is the most powerful direct access media tool available.’

I like the fact that Lauren approaches adult social media the same way as any brand, and that she doesn’t differentiate between work for adult stars and the mainstream. What sort of challenges are involved in working with adult stars though?

‘I am not mentioning anyone (adult stars) on Facebook that is because it is much harder for adult to operate on Facebook due to the strict terms of service. There are a few nice pages that have beautiful landing pages like Playboy and Sasha Grey, but pages get deleted so often that adult stars are often reluctant to use Facebook.’ Read more…

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