Behind the scenes with Sara Blonstein at London Fashion Week 2010

Posted by admin on Mar 19, 2010 in Celebrity, style

sara-blonsteinA disused vault filled with rat droppings and crumbling masonry may have put some people off, but Sara Blonstein saw only the potential of the space. The ‘Dead House’ vaults are located under Somerset House and had remained disused for many years, with the walls featuring gravestones of people who had come to rest there. To turn this rather grotty looking cavern into a space worthy of hosting London’s fashion elite was a monumental task, but something Sara saw as a challenge. ‘My first thoughts were, ‘Oh my god- what a natural catwalk!’ she said, and the space is now firmly established as the venue to be at LFW, hosting the Fashion East show.

I went backstage with Sara to see how things worked behind the scenes, and with a show scheduled to start at 1pm, we had an early start of 7am. Her crew were already hard at work, prepping the stage area, planning security and going over the music, and it was intriguing to get a sense of how something like the show is created, as there’s far more than just aesthetics involved. Sara swept in, a vision in a leopard print coat and pink lipstick. Read more…

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