Why Mobdeals are the new discount codes (plus Five websites to save you money on beauty, gadgets and homewares)
Vouchers used to be the way forward in terms of discounts. Everyone likes to get something for nothing, and Pizza Express has made a killing in recent years with their 2 for 1 voucher offers, and buy one get one for a £1. True, the waiters there may have HATED this (I have this on good authority) but the public loved it, and the Pizza Express chains have been very successful. Money off coupons also prospered, and in a much more high profile way than the ’10p off next washing powder‘ purchase. Websites such as MyVoucherCodes and Quidco prospered, and magazines printed 10% and 20% money off coupons. Everyone was happy- the retailers, the public, and the economy flourished. In the last year or so, we have seen a change in this market, as vouchers are now taking a backseat and the Mobdeal is king.
What is a Mobdeal? A Mobdeal is a deal that relies on a certain number of people to sign up to it, in order for it to be followed through. Regualr viewers of shopping channels on TV will have no problem in understanding the concept, as it’s a popular selling tool. X number of items are offered for x price- but only if 100/200/2000 people sign up to buy it. Once that ‘tipping point’ has been reached, everyone who has registered that they would like to buy the deal gets charged. This selling method is gaining popularity, and could potentially be seen as killing the discount code market. In a sense, it’s even more beneficial, as the deals only get used when they’ve reached x amount of people, which helps showcase new brands and clients, and allows people to experience good value deals, which they can then relay onto their friends. It’s a switch towards collective buying and purchasing, away from the more individualistic model that vouchers offer.
The first major push towards this way of selling online (with the mobdeal branding) in the UK came in January 2010, with the launch of the Wahanda Mobdeals. They specialize in offering discounted beauty and spa treatments and packages, which allow the consumer access to a wider range of options that might have been out their price limit- plus get them on the site, where they can buy extra items. It offers brands the exposure they need to get themselves more clients, and searches and offers are tailored by region. Since Wahanda got on board with this selling model, this idea has reached other industries, and you can now get gadgets, homeware and activity days for less. The Mobdeal is a USA selling method, which the British have been keen to embrace, as many sites have since sprung up which follow this structure. Read more…
