Would you buy clothes that smell like you?
Retail is a brutal game, with many stores reporting losses year on year due to harsh economic climates and a modern day penchant for upcycling. Stores need to get more competitive in order to make you choose their merchandise, and design company NMinusOne has come up with a novel way to entice consumers to buy clothes.
They’ve taken the notion that clothes are a way of displaying identity and created a mannequin that will give potential new fashion purchases your personal scent. I don’t know if I ever feel that I need my clothing to smell like me (normally a few spritzes of Jo Malone are good enough) but I think the logic is that everyone subtly imbues clothing with small secretions, so having a connection with clothes you are yet to buy might be an encouraging step. Read more…
