Fashion Week A/W 2011 is looming on the horizon, and I’ve just spotted a great way to ease yourself into the coming month of non stop catwalk collections. Illustrator Yiyung Lu had designed ten fashion icons with embedded QR codes, and this is one of the prettiest-and stylish– QR mash ups I’ve seen. For the uninitiated, a QR (stands for Quick Response) code is a small matrix barcode that can be read by any device with a QR reader. Today most mobile phones are equipped with this capability- and it’s very easy to download a free QR reader from the relevant App store. You open the app, hold your phone over the image, and the QR reader reveals what’s encoded within the QR code- which can be anything from playing a video, to redirecting you to a website.
Yiying Lu has drawn ten people that Meets Obsession Magazine deems the most interesting in fashion, and they range from high profile editor Anna Wintour and Chloe Sevigny to the Olsen twins (make of that what you will) and Dov Charney, CEO of American Apparel. These QR codes will reveal the biographies of those pictured and images of them, letting you brush up on the current ‘Who’s Who‘ of style.
It also leads to bigger, more exciting questions- with fashion working hand in hand with technology in such a beautiful way- where do we go from here? We’ve seen brands try and implement QR features before (some well, some badly) and adding this element of style to the mix can only be a good thing. I’m still not convinced people get enough added value from using a QR code to really make them viable, but perhaps this will change. I applaud the effort and though that has gone into these fashion focused images, and hope that QR codes can evolve in a stylish manner.