Real Life Barbie DreamHouse Experience with RFID wristbands
Say what you will about Barbie, but that girl knows how to market herself. Sure, I could bash the notion of a pink themed house filled with physically disproportionate plastic dolls wearing skimpy size -Zero clothing, but you guys are smart, and I’ll leave you to draw your own conclusions. Instead, I’m looking at the giant pink behemoth that is the Dream House (a European version in Berlin and another one in Florida) and getting a big case of pink-eye. Modelled on Barbie’s Malibu Dream House (would have been interested to see the architects blueprints) the Berlin DreamHouse opened May 16th, 2013 and features 2,500 metres squared of pink frothy stuff you can touch, taste and obviously. buy. Well, Mattel isn’t a charity right? The Florida DreamHouse (opened May 8th, 2013) is pretty similar to its European cousin. Both offer ‘life size’ rooms (well, it’s a house) decorated with everything a Toys-R-Us child is familiar with, on an adult scale.
What I think is pretty cool about this is the RFID pink wristband all visitors receive on check in. The DreamHouse offers interactive experiences at the ‘Dream Stations’, allowing a semi-custom adventure. By this I mean that you input details such as name, gender and language and then the bracelet will interact with you AND the LED touch screens around the house.
