The High-Tech High Street of Today: The future of shopping is here
Virtual shopping where you can try on clothes remotely? Check. Groceries ordered through adverts on the subway? Check. A scanner that maps 300,000 points on the body so you get a perfect pair of jeans? Check. An online clothes scanning system that lets you have Cher’s Clueless fashion computer? Check.The majority of things we dreamed about- and those that never even occurred to us- have now made their way to the high street of today, and they’re easy to use and incredibly helpful to everyday life. I’d like to take a look at a few of the technologies that are revolutionizing shopping in the 21st century, and sharing how accessible they are to everyday people.
A lot of new shopping technology is about what people are doing BEHIND THE SCENES, and it’s good to be aware of how your high tech high street experience is created.
Tesco Shopping via QR Codes on the Subway
Grocery shopping is a necessary evil and something we have less and less physical time for- which is why online groceries are now so popular. I do find that I miss physically browsing the items though, and Tesco has an innovative way for you to do this. In 2010 they teamed up with a design agency to offer grocery shopping on the subways in Korea. Sorry, VIRTUAL grocery shopping. Customers would choose items displayed along the walls, scan the related QR codes and this would link to Tesco Online and bag up the products- to be delivered the same day! Remember, Korea has amazing reception/WiFi signal on the subway, so this was easy for people to fit into their lives and a nice way for users to really connect with their grocery store. Read more…
