How the $79 Kindle Touch will change the eReader educational market
Amazon just announced news of its first ever tablet, the Kindle Fire which has a swish seven inch screen with a dedicated browser (called Silk) and looks to take on the iPad as a serious contender. OK, it’s like the iPad Lite, but with the weight of the Amazon inventory behind it might be the first tablet that makes it into the mainstream- did I mention it’s UK (estimated) retail price will be £125 compared to the most basic iPad at £399- you do the math.
However, I’m actually more intrigued and excited with the news that they’re selling a new Kindle eReader for $79 though (that’s the US price) as this might finally be the breakthrough device which puts eReaders firmly on the curriculum. Up till this point eReaders were a covetable piece of property, but one that many people felt were slightly unnecessary- or out of their pricepoint.
This lowered retail price puts buying a Kindle well into impulse buying territory and practically guarantees that every other household will be finding one under the tree this Christmas. With prices dropping in such a manner, I can imagine that Amazon will next turn its sights into making the Kindle a mandatory school accessory.
We’ve already seen the proliferation of iPad use in high end private schools, but a device like the Kindle- with the associated bulk buy discount and personalized profanity filters- would be Amazon’s way of consolidating the eReader hold, as if they make it into mainstream public education their dominance will be unrivalled for the next 20 years or so. Thee do exist fairly sturdy school eReaders already- the Ectaco educational eReader for example, but costs and compatibility issues often outweigh the fact that you can drop them and throw them around. Read more…
